Does a Builder Warranty Help Sell Homes?

In the home building industry, standing out in a competitive market is essential to the success and growth of your company. Your craftsmanship and dedication set you apart, but there’s another tool that can give you a significant advantage in your market: a builder warranty.

This blog post explores the role that a builder warranty plays in enhancing marketability for new home sales, offering peace of mind to potential buyers, all while protecting your business’s time and resources.

Marketability Matters

In major markets, potential home buyers have a plethora of options to choose from, making it essential for great home builders to distinguish themselves. Maximizing marketability is a key to capturing the attention of discerning clients and making a lasting impression. Here’s how a builder warranty can elevate your marketability:

Added Resale Value

If the original buyer of a home decides to sell during the warranty period, in some cases, it can transfer to the subsequent homeowners. When as a home builder you choose a reputable builder warranty program for your homes, it’s a testament to your commitment to quality and a promise that the home they’re considering is built to endure. This assurance can make all the difference in a buyer’s decision-making process.

Peace of Mind

When buyers see that a home builder has chosen to cover their newly built home with a builder warranty, they gain peace of mind. They know that their investment is protected by a third party should something catastrophic or unforeseen happen to their home builder’s company. They can be sure that their home is still covered and that any potential issues will be addressed. This assurance can alleviate concerns and boost their confidence in choosing your homes over the competition.

Streamlined Sales

Having a Builder Warranty can lead to a more efficient sales journey. Buyers are more likely to commit when they know that their investment is backed by a structural warranty, reducing hesitation and streamlining the process of selling homes. This efficiency benefits both builders and clients.

Enhanced Client Satisfaction

Client satisfaction is paramount in the home building industry. A builder warranty sets the stage for a more positive client experience, helping to maintain your reputation and more effectively attract new home buyers.

QBW is the most exclusive 10-year builders warranty program in the nation. For 35 years and counting, we’ve worked with great home builders who hold themselves to high standards in construction and in service to their homeowners. QBW is a trusted name in the builder warranty industry, our members are distinguished as “Builders of Integrity™”.

In the competitive world of home building, a builder warranty isn’t just a safety net; it’s a powerful marketing tool. It elevates resale value, offers peace of mind to buyers, streamlines sales, and helps enhance client satisfaction. When  home builders partner with QBW, you’re taking a significant step to help make your homes the top choice in the market. 

Learn more about why home builders across the nation choose a third party builder warranty, and why great home builders choose QBW.