The Role of Social Media and online REPUTATIONs in Homebuyers’ Decision-Making
As more and more homebuyers turn to the internet to research potential builders, it has become increasingly important for home builders to establish a strong online presence. In a recent study conducted by Mower, a marketing, advertising, and public relations agency, it was found that nearly half of homebuyers found their builder by researching online by internet search, builder websites, or social media. This means that builders who fail to establish a strong online presence may miss out on potential clients and lose valuable business.
In today’s digital age, social media and online reviews play a significant role in the decision-making process of potential homebuyers. The study found that over half of homebuyers read online reviews before choosing a builder, and nearly one-third visit social media pages to research builders. This highlights the importance of builders having a strong online presence, including a user-friendly website, active social media profiles, and positive online reviews.
In this blog post, we’ll discuss:
The Benefits of a Strong Online Presence for Home Builders
Having a strong online presence can benefit builders in a number of ways. A well-designed website that showcases a builder’s past projects and provides easy-to-find contact information can help attract potential clients. Active social media profiles can help build brand awareness, engage with potential clients, and showcase a builder’s unique style and expertise.
In addition to attracting potential clients and building brand awareness, a strong online presence can also help builders establish themselves as experts in their field. By providing valuable information and resources through blog posts, articles, and social media content, builders can demonstrate their knowledge and expertise to potential clients. This can help build trust and confidence in a builder’s abilities, leading to more business opportunities and long-term relationships with clients. Additionally, a strong online presence can help builders stay competitive in a crowded market by differentiating themselves from other builders and showcasing their unique style and approach to home building.
Why Social Media Matters for Home Builders
Social media has become an essential tool for businesses to connect with potential clients and build brand awareness. The same applies to the home building industry, where social media can be used to showcase a builder’s unique style and expertise, engage with potential clients, and ultimately attract new business. According to the Mower study, 46% of new home buyers researched home builders on social media and used it as a primary consideration for their final decision.
One of the main benefits of social media for builders is the ability to showcase past projects and ongoing work. Platforms like Instagram, Facebook, and other emerging popular platforms provide builders with an opportunity to share photos and videos of their work in progress and completed projects. This not only helps potential clients get a sense of a builder’s style and expertise, but it also serves as a portfolio of sorts, showcasing a builder’s past successes and abilities.
Social media also provides builders with an opportunity to engage with potential clients and build relationships. By actively engaging with followers and responding to comments and messages, builders can establish themselves as approachable and knowledgeable resources in the industry. This can lead to increased trust and ultimately lead to more business.
Building Credibility and Trust
Positive online reviews can also help establish a builder’s credibility and trustworthiness. For over half of new home buyers, the reputation of a home builder was ultimately what most influenced their final decision, including online reviews. Often homebuyers trust online reviews as much as personal recommendations. Encouraging satisfied clients to leave positive reviews can help attract new business and establish a builder’s reputation as a reliable and trustworthy choice.
Homebuyers are increasingly turning to the internet to research potential builders, making it crucial for builders to establish a strong online presence. This includes having a user-friendly website, active social media profiles, and positive online reviews. By doing so, builders can attract potential clients, build brand awareness, and establish their credibility and trustworthiness in the eyes of potential homebuyers.
Helping Builders Establish a Strong Online Presence and connect with new homebuyers: QBW BOOST
Looking to work towards a stronger online presence for your business? BOOST can help! Our comprehensive suite of digital marketing solutions is designed specifically for home builders, including website design, search engine optimization, online advertising support, and more. With BOOST you can attract potential clients, build brand awareness, and establish your credibility and trustworthiness in the eyes of potential homebuyers. Learn more about BOOST at qbwc.com/boost